Kuwa is an online marketplace based in the U.A.E, delivering high quality and internationally sourced supplements to the GCC area. 

We had to come up with a name that resonates with Arabic speakers yet be easily pronounced by everyone. Hence the word "kuwa" - literally meaning strength in Arabic - was chosen. 

The term strength was further emphasized in the tagline "strength within" signaling to the wide range of products that boosts ones health.