I was approached by a friend that owns a travel consultancy for a total uplift of their brand identity. For the past 6 years the agency has been growing bigger till they reached a stage where a full rebrand is needed in order to stand out among the competitive market.
The only thing set in stone was the name, Elephants Ride. Due to complicated bureaucratic works the name couldn't be changed. We had to find a way to eliminate the stigma that came with it which is the physical act of riding an elephant.
Since the agency was expanding and recruiting we worked on a detailed brand concept to introduce the new brand identity to the old and new staff and train them on its set tone of voice upon interacting with a client.
Below you will find the process and research done in order to come up with the brand image. To go directly to the visual branding part, skip the next 12 slides.
If you enjoy knowing the full design thinking behind the final logo, go ahead and leave us a comment of what you think!
Oh and don't miss facebook's looping cover animation on the last slide!
